Internet Marketing - Evolution, Benefits and Potential

What role is played by Internet Marketing in the advertising world today? The Session will explain you benefits of online marketing when compared with other forms of advertisement. The session will also cover career opportunities in Internet Marketing. The session will also talk about current major players in the field and opportunities available for students.

1 SESSION

Creating Online Web Presence via Website / Domain name:

How to choose a domain name, Learn about best practices while designing a website , Understand navigation, site structure ,Information Architecture, Content, Usability of website etc.

2 SESSION

Search Engine Optimization

Almost every one of us who surf on Internet are quite familiar with Search Engines like Google/Yahoo/ MSN etc. This means that Search Engine contributes the majority of Traffic to the websites. Very renowned with the name SEO (Search Engine Optimization) is a technique / process that help to increase the website rank on Search Engine result page for any given set of keywords. High rank on Search Engine means more traffic on websites that result in more sales and revenues. There is a huge demand of SEO Professionals in Company and agencies.

6 SESSION * 3 HOURS = 18 HOURS

Search Engine Marketing

One of the Search Marketing Courses, Search Advertising teaches search engine advertising (PPC) and auction media. Learn Aspects about Google Ad words, Learn All about Account creation, Campaign Creation and Optimization, Ad copy creation, Keyword Match Types, Quality Score Aspects ,Marketing, Remarketing concepts, Reporting, Connecting Analytics with Ad words, Working with Editor , Landing Page optimization etc.

6 SESSION * 2 HOURS = 12 HOURS

SEM of E Commerce Website / Non Google Search Engine

Learn all Metrics to be Tracked in E Commerce Campaigns, Shopping Portals, Carts etc. Learn about E commerce SEM; Learn about API and its Importance. Learn Basics about working with SEM of Yahoo, MSN Ad center etc ( Walk Through of Accounts in platforms other than Google , Major Market Player)

2 SESSION * 2 HOURS = 4 HOURS

Social Media Optimization

Social Media is contagious and unavoidable if you want to succeed in today’s Business environment .The term is coined from socialization and the best part is it doesn’t stop @Socialization. Whether you perceive social media to be a tough task or important ingredient of your marketing plan, There is no way you can escape from social media if you want to succeed in today’s competitive environment.

The true strength of social media comes from ability to create groups, communities around your company, Products and then being connected to your audience via digital conversation. Our SMO course is specially designed to make you comfortable with various aspects of touch points that can be utilized to make your brands visible at the points where your customers are searching out for you. The course will make you learn how you can successfully use various social media sites such as face book, orkut, Twitter, Google +, Linked in , PintRest, Ning, etc. Learn face book Marketing and Customization of twitter pages in detail.

4 SESSION * 2 HOURS = 8 HOURS

E-mail Marketing

E-mail Marketing is one of the main components of Internet Marketing plan. We all receive Emails from multiple companies selling one or the other product / Scheme / offer / Service etc. In E mail Marketing we learn different and successful method of doing E mail Marketing, Follow up E mails, Welcome E mails, Reminder E mails, Personalized E mails etc.

We Learn

• Devising and implementing effective email campaigns
• Principles in designing effective e-mail newsletters
• HTML Emails - best practices in design and copy for successful HTML and text format emails
• Legal and ethical constraints on email
• Purchasing mailing lists - choosing the right partners
• Building your own mailing lists: auto-responders and subscription services.
• Opt-in B2C and B2B email lists
• E-mail campaign measurement and evaluation of Email Marketing Campaign.

3 SESSION * 2 HOUR Each = 6 HOURS

Word press Blogging and Blogger Tools

• Installing and setting up Word Press / Blogger
• Designing and building professional-looking sites
• Blogging and copywriting techniques
• Add facebook and twitter buttons
• Using Themes to further enhancing your site
• Customising Word Press with plug ins for CMS, e Commerce & blogging

2 SESSION * 2 HOURS = 4 HOURS

(1 Theory Session by Trainer and 1 Session for Student Queries)

Google Ad sense

A popular money making program started by Google that helps many people to earn money from their websites / BLOGS/ Video’s etc on Internet. Learn the techniques of making money online simply by posting few codes on our blog / website and how to effectively use Google ad sense panel for making money online.

2 SESSION * 2 HOURS = 4 HOURS

Google Analytics:

So now you have worlds best website with all SEO Techniques Ads running on various search engines, Social Media is up on multiple sites etc. In short Traffic is coming from all sources. Don’t you want to Track this Flow of Traffic, Google Analytics helps you to trace the traffic. This is the future of Internet. Analytics include analyzing website’s traffic and understanding the behavior of the visitors of the websites and other related statistics that help us to take decisions about overall performance of websites.

3 SESSION * 2 HOURS = 6 HOURS

Affiliate Marketing – EARN MONEY from WEBSITES

Affiliate Marketing is a very new concept in India as compared to what it is in United States. In Simple language: generate leads /business to bring potential customers for Brands and get paid in form of Commissions. Sky is limit when it comes to earning potential in Affiliate Marketing.

We Learn

• What is Affiliate Marketing
• Useful Affiliate Web sites
• Good Affiliate software
• Detail Analysis include
• Product & Service Marketing
• How to Sell your product or service through other websites
• Traffic from Affiliate Network
• Commission Based Lead Generation
• CJ.com, Amazon.com, netexponent.com, mediatrust.com, affiliate-announce.com, regnow.com etc.

Business of affiliate marketing in India and international markets, Affiliate Marketing for site owners, Affiliate marketing for merchants, Arbitrage Marketing, Profit boosting and data analysis. Comprehensive Course Contents included in Module.

4 SESSION * 2 HOURS = 8 HOURS

Banner Advertising

• Where and when is a banner effective?
• Types of banners: names and dimensions
• Animated or static banners?
• Designing an effective banner - best practices
• Pop-ups - when and when not to use
• Photo Marketing etc.

Video banners and Flash Video adverts.

3 SESSION * 2 HOURS = 6 HOURS

Rich Media and Video Marketing

• The power of video - effective marketing techniques
• YouTube, Daily motion, Google Video
• Video formats, sizes and software tools
• Special techniques: video interviews, video people
• Pod casting, Vodcasting and RSS

2 SESSION * 2 HOURS = 4 HOURS

Mobile Marketing

Learn the benefits of mobile marketing, WAP sites, IVR, Ad Networks, How to plan branding activities around mobile, Measuring success of mobile marketing campaigns.

3 SESSION * 2 HOURS = 6 HOURS

Online PR & News

• Press releases - syndicating your press releases and articles
• Press release topics: new product launches and updates
• Distributing your news: online distribution services
• RSS - the power of syndication and automation

1 SESSION * 2 HOURS = 2 HOURS

Conclusion and Questions

• Case studies
• Useful web sites

2 SESSION * 2 HOURS = 4 HOURS

NOTE: We keep 10 Hours for Doubt clearing, Case study discussion etc.

SUCESSFUL and PROMISING Career in Digital Marketing / Internet Marketing

After the Successful completion of the course, You will be well versed with the terms such as Search Media, Social media, SMO – Social Media Optimization, SEM – Search Engine Marketing, Google Ad words, Google Ad sense, SEO, Clicks, CTR- Click Thru Rate , Impressions , CPL, Conversions , Leads , CPC’s , Affiliate Marketing, Google Analytics etc.

You will be prepared for Future Marketing Skill Sets.

Internet Marketing Industry is growing Big time. Learn Today and be prepared for Future. Learn the Digital Techniques today!

OUR SPECIALIZATION

This comprehensive course teaches the complexities of Organic Advertising, paid search advertising

as well as Social Media and Analytics Experts. The Course is taught by experienced SEM Professionals, who are MBA”s & also GAAP Certified (Google ad words advertising Professionals) have fair exposure in Industry. Consult our Trainers or Student Counselors NOW!