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Affiliate Marketing

• Useful Affiliate Web sites
• Good Affiliate software
• Clever Affiliate examples

Blogging

• Installing and setting up Word Press / Blogger
• Designing and building professional-looking sites
• Blogging and copywriting techniques
• Measure your site`s traffic with Google Analytics
• Add facebook and twitter buttons
• Using Themes to further enhancing your site
• Customising Word Press with plugins for CMS, e Commerce & blogging

Email Marketing

• Devising and implementing effective email campaigns
• Principles in designing effective e-mail newsletters
• HTML Emails - best practices in design and copy for successful HTML and text format emails
• Legal and ethical constraints on email
• Purchasing mailing lists - choosing the right partners
• Building your own mailing lists: auto-responders and subscription services.
• Opt-in B2C and B2B email lists
• E-mail campaign measurement and evaluation

SEO - Search Engine Optimization

• How SEO works
• The major Search Engines
• Indexing methods

Pay per click advertising

• Advantages and disadvantages to pay-per-click
• An overview of Google Adwords
• Choosing keywords

Social Networking Marketing

• The power and popularity of social networking sites
• Facebook, MySpace, LinkedIn, Academy
• Free and paid for advertising opportunities
• Applications and add-ons - third party scripting

Rich Media and Video Marketing

• The power of video - effective marketing techniques
• YouTube, Daily motion, Google Video
• Video formats, sizes and software tools
• Special techniques: video interviews, video people
• Pod casting, Vodcasting and RSS