Search Engine Optimization is a technique that is promoting the website on search engines and ensuring to get relevant traffic & site rankings in major search engines Google, Yahoo MSN.

Course Structure Includes:

On-page Optimization Activities:

• Initial Site Analysis - Session 5
• Competition Analysis - Session 2
• Research - Session 1 + Basic Definition / Lines.
• Density Analysis and Placement - Session 2
• Title & Meta Tags development - Session 2
• Site Structure Analysis - Session 2
• Web Designing Basics and WYSIWYG Editors - Session 2
• URL renaming/re-writing - Session 2
• Content Development Check - Session 2
• Brief Keyword Competition Review - Session 2
• H1, H2, H3 Tags - Session 2
• Anchor Text - Session 2
• Existing Web Content Optimization - Session 2
• HTML Validation - Session 2
• Creation of XML / HTML / ROR / Text Sitemaps - Session 3
• Submitting sites to Google and Yahoo Webmasters - Session 3
• Canonical / 404 Implementation - Session 3
• Google Sitemap Creation - Session 3
• Google Webmaster Account Setup and management - Session 3
• Google Analytics (Statistics) setup and management - Session 4
• Uploading and Managing Website through FTP Software Like Filezilla , Cute FTP , Core FTP etc - Session 3

Note: For Students those who don’t have websites for Practice Purpose, We give them either one of our Existing sites for Practice or we make them do complete on page optimization on their own Blogs. We believe in complete Practical Training.

Off Page Optimization Activities

• Directory Submission - Session 1
• Dmoz Submission - Session 1
• Article submission - Session 1
• Alexa Insights- Session 1
• Google Hot Trends and Insights - Session 2
• Google Business centre submissions - Session 3
• Geo Listing and Local Listing, which includes Classified Submissions & Google Map Submissions. - Session 3
• Press Release Submission - Session 4
• Blog creation, weekly Postings and blog promotion - Session 5
• Blog Comment Posting - Session 1
• Creating of Favicons - Session 7
• Content editing & Content Rewriting - Session 2
• Direct Link Exchange / Direct Link Building - Session 6 + Doubts
• Press release news syndication - Session 7
• RSS ( Really Simple Syndication) - Session 7
• Local and regional search engine indexing - Session 11
• Forum Posting - Session 8
• Yahoo Answer Link Building - Session 8
• Linked in Link Building Strategies - Session 8
• Online Reputation Management - Session 11

Social Media Optimization:

We teach How to Optimize Social media and use it in Favor of your Brand Building using Social Networks and Communities

Session 9,10 + Doubts & Remaining social Media Sites

• Facebook
• Linkedin
• MySpace
• Orkut /Bebo
• Twitter & many more…

• Yahoo Buzz
• Digg
• Delicious
• Google Bookmarks
• Reddit

Stumble Upon & many more…

• Bit.ly
• Tiny url
• Doiop
• Memurl
• Readthisurl
• Dwarfurl & many more…

Other Activities - Reporting:

Doubt Sessions

• Monthly Activity Reports
• Monthly Google Analytics Traffic Details Reporting
• Site Study & Suggestions

Advanced SEO Topics

• Latent semantic indexing - Session 1
• Sandbox Effect - Session 1
• SILOS - Session 1
• Geographical Targeting - Session 2
• Search Engine Spam - Session 2
• Optimizing Google / yahoo / MSN - Session 2
• Special Site maps - Session 2
• White Hat / Black Hat / Grey Hat SEO - Session 3
• Syndicate content ( Feeds) - Session 3
• Useful SEO Tools - Session 3
• Webmaster Edge - Session 3
• Email marketing - Session 4
• Managing SEO of Static / Dynamic websites like HTML/ Word press / Joomla/Dot Net Etc. - Session 4
• PAD file creation and submission - Session 4
• Finding and Fixing site Errors and Bugs - Session 4
• Ad words account set up - Session 5
• Pay per click - Session 5
• Google Topics Covered - Session 6
• Google Hot Trends - Session 6
• Google Insights - Session 6
• Google Plus - Session 6
• Google feed burner - Session 6
• I Google - Session 7
• Google APPs - Session 7
• Google ad sense account set up - Session 7 + Doubt Session